When seeking a position in Israel come from a position of strength not weakness!

A couple of days ago I was consulting a women who wanted to expand her skill set and perhaps take a job at a very low level or even for free in order to get her feet wet. I had a great conversation with her and I wanted to share with you some of the things I said. More and more I am hearing about friends and people I know that are losing their jobs in Israel because of the current global economic situation. It pains me every time I hear of someone else getting laid off since it is much harder to get a job in today's market. I read somewhere recently that for every job that becomes available in Israel, 5 people are trying to get it.

So how do you get it? How do you become the 1 that gets the job and not the 4 that doesn't?

Before we answer that I want to answer the question about why most people leave their jobs to start a company. Even if they are happy with their jobs they eventually realize one thing and that is why should I work 10 hours a day making someone else money when I can be making myself money? Now of course this is not the course for everyone since it is easier said then done, but that is the concept behind it. What I would like to suggest is applying that same attitude when looking for a job.

What do I mean? If you are looking to gain new skills in internet marketing, then why spend 6 months or a year working for a company to build them up? Why work for a few shekels an hour and start a blog, twitter account, or Facebook fan page for a company when you can be building yourself up. Build your brand and not your companies brand.

Below are some of the things I suggested to her to do:

• Start Your own blog and post everyday
• Get on to Twitter and start following people and offer value to get others to follow you
• Get on Facebook and LinkedIN, now more than ever it is important to build and utilize your network
• Get speaking engagements! Do it for free! Offer free courses or lectures about topics you are passionate about. Make sure to record them and post them on your blog or website
• Write articles! Write about what you know and get them printed in newspapers, magazines and on other blogs
• Read every post by Chris Brogan (www.ChrisBrogan.com) He is a master at self branding
• Do a search on Google for "Personal Branding" and learn everything you can about branding yourself
• Check out: www.synthasite.com to build a free website and blog

I said if you do this for 6 months then after six months you would have created an exceptional brand about yourself. Now when you go into a company for an "interview", you won't just be one of the 5, but in a league of your own. You can point out how you are a published writer, a speaker, how you have thousands of people following you on Twitter, that you have hundreds of posts on your blog that is being read by hundreds of people, how you have hundreds of people as fans of yours on Facebook etc. And now you can tell the company that you will do the same for them. Now you are coming from a position of strength and not weakness.

You may even decide to work as a consultant and work from home or you may just have so much fun building up your personal brand that you decide to do that full time and start to charge for your services.

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