Comments on: Thinking outside of the Box

By: Nachum Kligman

Nachum Kligman — Tue, 12 Jan 2010 09:07:54 +0000

Of course dentists don’t lose business by giving out lollipops! They know that the more sugar their patients eat the more business they have. Plus it is psychological on the parents as well since they think if its good enough for their dentist to give out then it is ok to give out candy in the home as well. Just make sure you brush your teeth and everything will be ok (not).

By: Avi

Avi — Tue, 12 Jan 2010 08:55:20 +0000

Although, Nachum, dentists have been getting away with giving out lollipops for decades and I don’t think any of them have lost business over it.

By: Nachum Kligman

Nachum Kligman — Tue, 12 Jan 2010 07:18:05 +0000

Totally agree with you, but it would be a bit confusing to give out a “healthy” gift in order to get the kid and his parents into your candy store unless you were a health only candy store. Now there is an idea! Open up a candy/junk store where everything is on the healthier side. Sure you may only have 6 or 7 products, but you got to start somewhere . I remember when Twizzlers would market how they are a Fat Free Candy. They probably still do!

By: Esther

Esther — Tue, 12 Jan 2010 07:03:12 +0000

I agree with your comments and suggestions to be creative. In that vein, I wish they sold healthy lollypops with Vitamin C that the teachers could give out with pride and the parents would not cringe. A lollypop that, once given, was a valued prize for the kids for learning and caring about their teeth and overall health. Now that’s an idea worth marketing……