The Israeli kid candy entrepreneurs are back in Ramat Bet Shemesh
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I am very impressed! A couple of weeks ago we highlighted on this blog a post about these two young brothers who were selling candy on Nachal Dolev in Ramat Bet Shemesh right outside my offices. You can see that post here. Well yesterday they were back! Or at least one of the brothers. The other was probably working another corner spreading distribution.
As you can see from this exclusive photo not only have they fixed there presentation by adding more candy and keeping them in a nice container as opposed to spread out on the stools, but the quality of the candy and the prices hasgone up as well. This time I bought 5 of the candy necklaces at 1nis a piece. This is pure entreprenurism at its best. They tested the market with a product without investing in huge inventory, they saw that there was a market need. So they reinvested the product in more and better stock and are now testing it in multiple locations (according to my theory of where the other brother is). If they keep this up, by the time he is Bar-Mitzva he will be the most successful candy company in Israel (or at least on Nachal Dolev)!
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