Archive for Business Idea in Israel
Shekel and diming your customers in Israel
Posted by: | CommentsDo you shekel and dime your customers? Do you charge them for every little thing? Do you think your customers appreciate it? What if you did the opposite, give more for less. Show them that you care about their money. Then do you think it would make a difference?
One sushi place I know actually charges you less if you bring them your own tray. Now I don’t know how many people actually bring in their own trays or containers, but the fact that they offer that shows me that they care about my money.
Another take-out place has an item on their menu that if you want to order it for takeout they charge you a higher price because they want to make sure they have it in stock for sit-down customers. If it is such a popular item, why not have more? If I’m calling you as a customer, am I less important because I enjoy your food more at home?
How can you improve your offers? How can you go out of your way to stand-out from the crowd? What if you offered FREE delivery when everyone else charges? What if you through in a free item from your menu in the order or a bag of cookies with a note that said “Thank you for being our customer”? The cookies may cost you a couple of shekels, but the PR and Goodwill is Priceless.
Try it and let us know how it worked for you.
Business Idea: Launch K-cups of Israeli Coffee, perfect for in Israel and Over Seas
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One of the best buys I have made on my business trips to the states is the Keurig Coffee maker. I must say it was a great spend and works great here in Israel. I love making myself a fresh cup of coffee every morning and I never get tired of all the different flavors, types, and brands of K-Cups that work with this machine. In fact, 90% of the K-cups out there are Kosher! Even the flavored ones! But today, sadly, I find myself running out of stock and so I posted on a local email list asking if anyone knows where I can buy these k-cups in Israel. So the responses I got were all the same; "Don't know anywhere, but PLEASE let me know if you kind a place!".
So it seems that there is a need/want/desire for this product here in Israel which got me thinking of a new business opportunity for the coffee lover entrepreneur. Why not manufactur k-cups here in Israel? You can even become the sole distributor offering the machines for free with a monthly subscription to coffee! Not only that, but it has been said many times, and to be honest I find it to be true, that many Israeli coffee's are much better then StarBucks! So make a deal with Aroma, and other Coffe companies and cafe's in Israel and start selling! The best thing is that you can even sell them in the States as there are tens of thousands of Israeli's and Zionists who would love Israeli coffee! So please, go out and do it and make sure that I am your first customer!
Have you ever started a business because of just a cool business name?
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I came up with a great name which is perfect for a business in Jerusalem or the Old City. I came up with the name and have wanted to open up such a business for the last 10 years, but as you know from my previous posts I have decided to share some of my ideas since a) I can't do them all and b) because I wanted people to perhaps take these ideas and be successful in Israel since every new business in Israel is a chance to bring parnosa to more people.
So todays idea is to launch a big, beautiful candy and nosh store! Ok, not so new? Not so exciting? True, but when you hear the name you will understand why.
The name?
The Bais HaBig Nosh
I figured you can open the first Bais HaBig Nosh and then the second and of course the most anticipated 3rd Bais HaBigNosh! Can you imagine the marketing you can do? The T-shirts you can sell?
I went to Israel and visited the Bais HaBigNosh! It will become the must go to junk store in Israel. Again, when I have the time, I will probably open it up. But one of my readers is welcomed to do it before me, just save me a T-shirt!
Business Idea: Open up a Shared Artist Gallery
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There is no lack of artists living in Israel and trying to sell their wares, but most of them can not afford to operate their own shop or may not even have the inventory to stock their own gallery. So this is where my idea comes in and again this is something I would love to do if I had the time. I also like this idea because besides creating jobs for a few people directly, you can also help support many of Israel's own artists. And it doesn't have to be just art. Anything that is made by Israelis including jewelry, judaica, clothing etc…
Lets get into more specifics. Someone should rent out a large store space in Jerusalem (or anywhere where a lot of tourists come through) and then you offer small amounts of space to each artist to show there works. This could mean a section of wall to show paintings or shelves in the store that can be rented out per shelf. This has huge benefits for everyone involved.
The Gallery owner can charge 500 NIS per month plus 15% of sales. If he can find 100 artists this can lead to a very nice living for the gallery owner. For the tourist that comes in, he/she can find hundreds of unique products made in Israel and support local artists.
And what does the artist get for his money?
- Shelf or wall space to show and sell his products in an area visited by a lot of tourists
- He gets a Jerusalam address and phone number that he can give out to clients and a real person that will collect his mail and answer the phones
- He gets use of a fax machine
- Once a year he can have the gallery to use for a complete show of his products
- His products will show up for sale
- His products will show up in the galleries website and he can even have his own web page
- He doesn't have to handle rapping and shipping of products
- Joins in with tens of other artists for shared marketing expenses of both the gallery and the website
All in all it is a win/win for everyone involved. It could be that some galleries work this way as I am not too familiar with the seen, but I believe there is still room for a 2.0 version that can succeed.
