Archive for Bet Shemesh
Thinking outside of the Box
Posted by: | CommentsIt drives me crazy when I see businesses in Israel conduct business like everyone else. Meaning just doing what everyone else is doing. There is a severe lack of creativity and of “metooisms”. What’s meetooisms? Metooisms is creating a business like someone else because they are already doing it. I was thinking about this rescently when I heard that yet another candy store is opening up in Bet Shemesh.
Now I wish the owners success, but do we really need a new candy store? There is already two of them in Ramat Bet Shemesh and a big one in the industrial area. So does that mean they can’t succeed? Of course not, they can succeed if they decide to think out of the box! Make themselves stand out. Be different!
One idea I had is to be in touch with all the schools in the neighborhood and offer big lollipops with a ribbon around it for teachers to give out to kids who learn the best each week or for when finishing a book of the Torah or many other reasons. Or even smaller treats to hand out. Just make sure that each ribbon has the name of your store and these 2 words “10% Off”.
Now you will stick out! Now you are creating incentives for kids to do well and the schools/teachers are happy with the free gift to give out and you get parents that now have two good reasons to come into your store. The first is because they feel appreciation for the free gift and second because they now have a 10% off coupon to use.
So will the new store do this? Unfortunately I doubt it. It’s hard to break out of the box of Metooisims.
Cafe Ne’eman Opens up in Bet Shemesh – Cafe Aroma has some serious competition
Posted by: | CommentsThe long awaited opening of Cafe Ne’eman has finally happened and those that read this blog know that I am a big fan of Cafe Aroma, but they do have some serious competition.
My first thoughts where Wow! Huge selection (as you can see from the pics below) and the place was imaculately clean. Of course they just opened, but the place looked great. They have both seating inside and out and they have a much larger menu then Aroma with an assortment of Breakfast specials, pastas, salads and sanwiches. They also have ice coffe in XXXL size for under 10 NIS that was just as good as Aromas, but about 7 nis cheaper.
Ne’eman also carries a Mehadrin hechsher which is a huge plus. I was also very happy with the customer service. I ordered an omlet sandwhich to go and when ten minutes passed and it wasn’t ready they came out with a small plate and started asking me what pastries I wanted on the house since they were having some problem in the Kitchen. After another few minutes passed they gave me an extra Ice Coffee for my wife. That was very impressive.
In anycase I am sure they will do well if they keep the place clean and the food fresh. They are opened from 6:30am till midnight which is another plus. So why not stop by, they are in the main road in the industrial area by the new PAZ Gas Station across from HaShamein. Post in the comments your thoughts!
New mall is opening, what kind of food is secondary to what is really important
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- Image via Wikipedia
I saw this on one of the Bet Shemesh Email lists today:
Have your say and eat it! Choose today what food will be served in the Dolev
Mall
Y&G Surveys, designers of consumer and public opinion surveys, invite you to
rate your food preferences:
Which eatery would you be interested in having in the new mall on Nachal
Dolev? (Rank between 1 ? 5, where 1 is of greatest importance.)
Coffee Shop
Burger
Pizza
Pita, Felafel
Ice Cream Parlor / Fresh Juices / Crepes
Now I am as excited as the next guy for havine some new places to eat in Ramat Bet Shemesh, but they are asking the wrong questions or focusing on thewrong things. In my 7 years so far living here I have seen many retaurants come and go and have never been excited about any of them besides Aroma and now Hashamen for great Shwarma.
Lets take an example. Asking us if we want another pizza place in this community, well if it will be anything like the existing 4-5 places we have I would say no, don’t bother. But what if it was a Pizza Hut or Sbarraos with a Mehadrin Hechsher? Or even a branch of Giant Pizza from Modiin? Well then I would be excited and welcome it. What if it was a Pizza Place with a choice of 15 different toppings, a full salad bar and perhaps some pasta dishes or Heaven Forbid Eggplant Parmajan and Cheese Fries? Well then I say who cares what the name is, bring it on!
Now if I had to choose one place I would like, I would have to say a coffee place, A mehadrin version of Aroma with a bit of a different meny would be most welcomed. But will it have the speed and cleanliness of Aroma?
Another falafel place I don’t think is needed and the falafel in town is pretty good. Another burger place is also not something I think is so needed. A separate ice cream store can also just be combined with a great coffee shop or deluxe pizza venue.
How about asking us for our own ideas? Not sure if it would succeed or not, but an American style fast Chinese place would be great, something like they have in Malcha Mall or Center 1.
In anycase I think what people in this community in the Dolev area is looking for is:
- Mehadrin Hechsher
- Cleanliness
- Speed of order
- More options on the menu
- Unique menu
- Free Delivery
What type of food being served is secondary.
13 Companies from Israel make the Prestigious Red Herring 100 Europe
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13 Companies from Israel won the prestigious Red Herring Europe 100 award for the best private technology companies in Europe, Africa & The Middle East.
Two of the winning companies are from Bet Shemesh. Qoof and Vringo.
The 13 winning companies are:
- Asocs
- Clarizen
- Foamix
- InfoGin
- Jinni
- MiniFrame
- NuLens
- Oversi
- PLYmedia
- Qoof
- Scent Detection Technologies
- Vringo
- Xjet
Below is the Press Release by Red Herring about Qoof:
Berlin, April 3rd, 2009 – Red Herring today announced that Qoof Ltd. was named a WINNER of the Red Herring 100 Europe, an award given to the top 100 private technology companies based in the EMEA (Europe, Middle East and Africa) region each year.
“During a difficult year, Red Herring still received an impressive list of submissions from companies across the EMEA region, clearly demonstrating Europe’s role as a major center of innovation in the global technology sector,” said Red Herring Managing Director, Farley Duvall. “The exceptional accomplishments of European technology startups and entrepreneurs are a testament to the rapid advancements being made in building the European innovation ecosystem.”
Red Herring’s lists of top private companies are an important part of the publication’s tradition of identifying new and innovative technology companies and entrepreneurs. Companies like Google, eBay, and Skype were spotted in their early days by Red Herring editors, and touted as leaders that would change the way we live and work.
Red Herring’s editorial staff rigorously evaluated several hundred private companies through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development.
Red Herring has honored the Red Herring 100 Europe Finalist companies at its Red Herring Europe 2009 Conference, which was held March 31- April 2, at the Berlin Radisson Hotel. This intimate, 2 1/2 day event will explore how European firms are leading the charge in many technology sectors, gaining a competitive advantage, and driving entrepreneurial success in ways that create business opportunities for challengers and incumbents alike.
Kudos to all 13 companies that won! To make a comparison with other countries Israel actually tied for second place with the most.
- Switzerland 14
- Germany 13
- Israel 13
- Sweden 13
- Finland 12
- France 9
- United Kingdom 9
- Norway 6
- Denmark 5
- Netherlands 4
- Other 12
