Starting before you start, is it ever too early?
ByOk, so you have started formulating your idea for a start-up, but you are not yet ready to announce it to the world. Is there anything you should start doing now so that when you do launch you are not starting from scratch?
The short answer is Yes.
Unless your domain name is going to give away massive secrets about what your start-up is you should already create a page for it so that it will start to get indexed in the search engines. Even better would be to start a blog and add a post every day. Should only take you about 10 minutes a day to write something, just make sure it is unique content and related to what your start-up is all about.
You may even want to talk about the process you are doing to start your company. I find it very interesting to read how someone takes an idea and works it through launching a company. Not only will it be fun for you to look back on, but it can also be very helpful for others starting businesses as well.
You should also start positioning yourself as an expert in your field. For Example: If your Israeli Start-up is about manufacturing a new and gourmet Hummus, then start writing articles about the art of creating a good Hummus. Send out recipes to different Israeli publications and blogs. Create a video of a delicious dish based around Hummus and always have your articles, videos, and posts link back to your website.
This way when you do launch you will already have some viewers and relationships with the press that you can utilize to have a successful launch.
You also should make sure you are using Social Networking to create a fan base or to spread your network. Make sure you have a LinkedIN account and that you are on Facebook and Twitter. Click on this link to see how to start using Facebook to get noticed.
It is never to early to start generating some buzz. You should be careful with releasing any information about your start-up before you are ready to let the world know about it, but as you feel comfrotable with releasing more information, you should let all your friends and fans know by using everything written above.
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