Shekel and diming your customers in Israel
ByDo you shekel and dime your customers? Do you charge them for every little thing? Do you think your customers appreciate it? What if you did the opposite, give more for less. Show them that you care about their money. Then do you think it would make a difference?
One sushi place I know actually charges you less if you bring them your own tray. Now I don’t know how many people actually bring in their own trays or containers, but the fact that they offer that shows me that they care about my money.
Another take-out place has an item on their menu that if you want to order it for takeout they charge you a higher price because they want to make sure they have it in stock for sit-down customers. If it is such a popular item, why not have more? If I’m calling you as a customer, am I less important because I enjoy your food more at home?
How can you improve your offers? How can you go out of your way to stand-out from the crowd? What if you offered FREE delivery when everyone else charges? What if you through in a free item from your menu in the order or a bag of cookies with a note that said “Thank you for being our customer”? The cookies may cost you a couple of shekels, but the PR and Goodwill is Priceless.
Try it and let us know how it worked for you.
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