Purple Pizza! Free consulting to a pizza place in Israel, shame they didn’t listen

I get calls almost every week or meet people that ask me for business advice. I love helping out people and so even though my time is limited I always try to make time to help people out. So many times I see an advertisement and I shake my head saying what are they doing? Or I will see a business and think that if they would only do this. But because of time restraints and also because I have found that unsolicited advice is usually not taken very well I don’t often get involved. One time about a year ago an owner of a pizza place approached me and asked me if I had any connections for work in the States since his business was not doing so well. So I asked him why not concentrate on his business and made him an offer to sit with him and go over things which I did. After doing so I spent a few hours and wrote up a report advising him what he should do to bring up sales and differentiate himself from his competitors. I used the purple pizza method based on being a purple cow.In short I told him that he should be absolutely ridiculous about his toppings. Where his competitors offered about 8 different topping on average, he should offer 50 of them! And then I made up a list of 50 different toppings. His pizza boxes and advertising should list all 50 toppings and he should run a contest for most creative topping of the month award and each month feature that new topping along with a picture of the one who suggested it. He should create t-shirts with the 50 toppings on it and the phone number and give them out to kids. Toppings like ziti, pickles, falafel, pineapple, white sauce (think fettuccine), apple slices, pareve sausage, etc… I told him all he would have to do is keep a little bit on hand until he sees which ones are most asked for. Kids like crazy toppings and so if you were a kid and wanted to buy a pizza, guess which pizza place they would beg their parents to buy from? But unfortuntaley he did not take me up on my advice and he is still just trying to pay his rent. If you take the time, money and effort to start a business, be different!! Be a purple cow eating a purple pizza! Exspecially if you have competitors that are all basically selling the same thing. One of the best pizza places in Israel is in Modiin called Giant Pizza! I will take my family their for a couple of reasons.

1. They have a mehadrin hechsher (opens themselves to more clients)
2. They have a cool website (http://www.giantpizza.co.il) 
3. They have the biggest pizza slices I have ever seen!
4. Their pizza is really good!
5. Everytime I go there the owner is always there and he comes to shmooze with me and makes sure I’m happy.
6. They make giant pizzas with pictures and even logo’s

They stand out! They are different! If only more pizza places in Israel would follow their lead, then the quality and chocies will get better which would lead to selling more pizza’s and creating happier customers!

Check out their video on youtube!

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