Nov
19
NCSY Markets their fundraising auction with a live spontaneous experience inside a kosher supermarket
ByThe idea is not unique as it’s been done by Improv Everywhere to perfection, but it is unique to the Jewish community and was performed brilliantly by NCSY to promote the upcoming NCSY Auction to raise money for Jewish Youth.
It is a breath of fresh air for promoting a non-profit endeavor. As of this posting it was viewed more then 10,000 times on YouTube. I imagine that the cost to do this promotion was close to zero and has and will continue to make a greater impact the expensive advertisements. Kudos to NCSY for thinking out of the box and will be great to see more of these types of marketing campaigns. Enjoy the video below.
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1 Comments
November 20th, 2009 at 5:27 am
So much fun to watch, so creative, and leaves you with a great feeling about the efforts of how NCSY engages their audience.
I hope they raise thousands from this very innovative and effective fundraising campaign. Go NCSY!!!