Ma Chadash? Ain Chadash! Nu? New? Not New! So why say new? How long can new be new? What is new? Blow your nose at this packaging!
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Ok, I’m sorry for such a long and confusing Title, but I really need to express my opinion on this tissue company with the hope that the marketing company responsible for this will take the “Chadash” (New) off of the packaging. This packaging has said “New” for more than 2 years! 2 Years!! Two Years! (maybe even three) First of all the package does not say what is new. Are tissues new? No, they have been around at least since I was born which is a bit more than 25 years ago. Is the fact that they sell tissues in Israel new? Or perhaps that it is not sandpaper? No, they have had soft tissues in similar packages at least since I made aliyah about 7 years ago. So is it a new owner of the company? If so then a) who is he? b) why should I care?
I believe that the only thing that is really “New” is that they put the word “New” on the package and perhaps changed the color or design of the package itself. So if that is what’s new, then perhaps leaving the word “New” on the package for more than two years is not the best of ideas. Perhaps it is time to ask yourselves “eh… maybe it’s not so new anymore and we should take the word “New” off the packages!
But some marketer somewhere in the company probably read in some old advertisng magazine about ten years ago that when you put the word “New” on a package it will increase sales by 3%. So perhaps they are still trying to “trick” the consumer and perhaps psychologically if you have a choice of two packages of tissues you may take the one that says new because in the back of your mind without really thinking about it you may choose that one, but aren’t we just being lied to?
Wake up! It’s 2009 and consumers don’t want to be lied to anymore! Calling somethign 2 years old “new” is just insulting our intelligence!
Then again, I keep buying this brand so maybe they are on too something… 
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June 22nd, 2009 at 8:15 am
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