K.I.S.S. (Keep it Simple Stupid) has become a rule of thumb. Now this can mean in terms of your product design or in the layout of your website or in anything having to do with your business. You want customers to fully understand your product in the easiest way possible. When a client comes to your website you want them to fully understand what you are all about and how you can help them. Keep things clean and uncluttered. Make your website easy to navigate or your product easy to use. Keeping things simple, well makes things simple and people love simple things. People love to use products that are simple to use or visit websites that make finding things simple (Have you ever noticed how simple and clean Google.com is?). Now you may ask what about choices? People love to have choices! Do they? Sometimes, but sometimes they would rather have just a couple of basic choices. Do you need 15 types of coffee? What if you had a choice of just three? But what about when choosing a laptop or a computer? Have you ever gone to Dell.com? They have so many choices which means they must be serving everyone and giving everyone what they want right? Well maybe not. Guess which computer company is thriving even in today's market? Dell? No. IBM? No. Gateways? Heck No! Apple? Yes Yes Yes! Apple is thriving! Ok it may be mostly because of their iphone product, but have you ever noticed how clean and simple their products are? How easy they are to use? Take a guess of how many products Apple sells? 11! Think I'm joking? Take a look at this article from CrunchGear, it talks all about what they call Apple's secret sauce. Read the article and ask yourself how can you apply apple's secret to make your sauce cook.
Apple is doing something right because every other company, including Microsoft and Sony, is laying folks off but Apple is paving the halls with gold. Didja hear? Apple made $10 billion last year
and their simple product line is the key. Look at it. There really
aren’t that many products: One cellphone, four iPods, three notebooks,
and three desktop computers. Now look at HP’s, Dell’s, or even Garmin
and TomTom’s product lines. Apple does something different and
hopefully others are taking notes.
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