GotChicken.org? Finally some innovation with online fundraising!

So I was reading a Jerusalem Focused magazine and I saw an add for GotChicken.org and a contest to enter to win an iPod. What attracted me was the logo and the name GotChicken.org. Obviously it's a play on the "Got Milk" campaign but I am fully for taking something that works and adapting it to your needs w/o breaking the law of course.

So I went to the site and sure enough it was a non-profit collecting money to give chickens (and other foods) to the poor for Shabbos. I was pleasantly surprised at how clean and modern the site looked as well as how simple it was to learn more about the organization, see the haskamos they had, as well as make a donation.

They even have a heart breaking story at the right place which you can read below:

The story behind our organization is sad but unfortunately it is not
a unique one. One Friday night after eating his Shabbos meal, Aaron a
young American man who was studying in Israel went to visit his Israeli
neighbor. As the man opened the door to welcome his visitor Aaron could
tell something was amiss. His host worked as a Rebbe in a local Yeshiva
and as far as anyone knew was doing okay financially. But Aaron was
surprised to hear the Rabbis’ children asking him for food. After all
it was Friday night. And who wasn’t full on Friday night?

With
the children crying ‘Abba Give us something to eat’ Aaron asked whether
it was perhaps better if he should come back another time. The Rabbi
shook his head no and told him to have a seat. ‘Children’, he said, ‘We
now are doing a great Mitzva of having guests and it’s not the right
time to eat. Tomorrow we will eat.’ As the Rabbi put his children to
bed Aaron opened the cabinets and was shocked to see them completely
empty! The fridge and freezer were bare too!

There
would be no food to eat tomorrow. The Rabbi would simply have to make
up another excuse so that his children would not realize their own
unfortunate plight!

This was the first of many
families to follow. Secretly they received 100 shekel week after week
in the discreet manner that has become synonymous with KMYH and has
remained the modus operandi for all future donations. Whereas many
families would have no way of purchasing chicken or other basic
necessities for Shabbos and Yom Tov, it is now a very real option. Can
you imagine a family that must remain Parve through Shabbos because
they lack the necessary funds to buy a proper meal? We can!

All in all I am very impressed and it is a good example at being catchy, memorable, innovative and also a great combination of offline and online marketing.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.