I am a big advocate of doing things diferently. If you want to stand out, be different. This is both true when it comes to your personal brand and for your company.

When I’m flying I never watch the saftey presentation, I just don’t have the patience for it (you know, the ADHD thing) but what if it was done differently? Would I pay attention? You bet I would! Thanks to Esther Ohayon for tweeting this video. Enjoy!