Archive for Purple Cow
Don’t be just another number, make yourself count!
Posted by: | CommentsAKA – Making your CV stickout when trying to get a job in Israel
I have spoken about this idea in the past and I will say it again and again. Don’t be just another number, make yourself count! If you see a job you want, show them that you want it. Don’t just send in a CV like everyone else, make yours stick out like a sore thumb! You want your CV to be at the top of the pile. The whole point of the CV is to get the interview not to get the job. Once you are at the interview that is your time to shine.
Take a look at this link: http://www.webdesignerdepot.com/2009/05/30-artistic-and-creative-resumes/
You will see 30 creative CV’s that will get your creative juices flowing. When you redo yours, send it in to us so we can post your creativity and help yo get noticed.
The absolute best way to recession proof your business in Israel
Posted by: | CommentsThe simple answer? Be The Best!
That’s really the best way to be resession proof. Just be the best at what you do. I was thinking about this when I was rescently talking to a web designer about a project and he was flooded with work with no end in site.
There was no need for me to ask him how he was doing so well when everyone else I know is struggling. The answer was that he was the best at what he did. Not only is he a remarkable designer, but he is extremely honest and a perfectionist. Everyone rants about how good his work is. Yes he is expensive, but you really do get what you pay for.
So take a look at your business. Are you the best? Is your restaurant the most clean? Are your sales people the most helpful? How is your customer service doing? Are you a purple cow?
If you are then you will not only survive this recession, but thrive! If not, then it’s time to rethink your business and I wish you bets of luck.
Purple Pizza! Free consulting to a pizza place in Israel, shame they didn’t listen
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I get calls almost every week or meet people that ask me for business advice. I love helping out people and so even though my time is limited I always try to make time to help people out. So many times I see an advertisement and I shake my head saying what are they doing? Or I will see a business and think that if they would only do this. But because of time restraints and also because I have found that unsolicited advice is usually not taken very well I don’t often get involved. One time about a year ago an owner of a pizza place approached me and asked me if I had any connections for work in the States since his business was not doing so well. So I asked him why not concentrate on his business and made him an offer to sit with him and go over things which I did. After doing so I spent a few hours and wrote up a report advising him what he should do to bring up sales and differentiate himself from his competitors. I used the purple pizza method based on being a purple cow.In short I told him that he should be absolutely ridiculous about his toppings. Where his competitors offered about 8 different topping on average, he should offer 50 of them! And then I made up a list of 50 different toppings. His pizza boxes and advertising should list all 50 toppings and he should run a contest for most creative topping of the month award and each month feature that new topping along with a picture of the one who suggested it. He should create t-shirts with the 50 toppings on it and the phone number and give them out to kids. Toppings like ziti, pickles, falafel, pineapple, white sauce (think fettuccine), apple slices, pareve sausage, etc… I told him all he would have to do is keep a little bit on hand until he sees which ones are most asked for. Kids like crazy toppings and so if you were a kid and wanted to buy a pizza, guess which pizza place they would beg their parents to buy from? But unfortuntaley he did not take me up on my advice and he is still just trying to pay his rent. If you take the time, money and effort to start a business, be different!! Be a purple cow eating a purple pizza! Exspecially if you have competitors that are all basically selling the same thing. One of the best pizza places in Israel is in Modiin called Giant Pizza! I will take my family their for a couple of reasons.
- They have a mehadrin hechsher (opens themselves to more clients)
- They have a cool website (http://www.giantpizza.co.il)
- They have the biggest pizza slices I have ever seen!
- Their pizza is really good!
- Everytime I go there the owner is always there and he comes to shmooze with me and makes sure I’m happy.
- They make giant pizzas with pictures and even logo’s
They stand out! They are different! If only more pizza places in Israel would follow their lead, then the quality and chocies will get better which would lead to selling more pizza’s and creating happier customers!
Check out their video on youtube!
Be A Purple Cow – Standing out from the crowd
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Why would I want to be a Purple Cow?
Great question, but first we need to know "What is a Purple Cow?". I'll answer the question with a question as all good Jewish Bloggers do. If you had a room full of black & white cows and only one purple cow, which one would stick out? The answer is obviously the Purple one. If you are up against competition what makes you stand-out? Why should someone want to do business with you as opposed to with one of your competitors? It's not always about being the cheapest. It's about service, it's about being different, standing out!
The Purple Cow concept was developed and made into one of my favorite marketing books of all time by Seth Godin. Seth is a master marketer and I strongly urge any business owner or entrepreneur to purchase every one of his books. They are all great!
In the book Purple Cow, Seth almost begs you to be a purple cow and stand out and be different.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy
and Kensington and Zespri and Hard Candy have that you don't? How do
they continue to confound critics and achieve spectacular growth,
leaving behind former tried-and true brands to gasp their last?
Face it, the checklist of tired 'P's marketers have used for decades to
get their product noticed -Pricing, Promotion, Publicity, to name a
few-aren't working anymore. There's an exceptionally important 'P' that
has to be added to the list. It's Purple Cow.
Cows, after
you've seen one, or two, or ten, are boring. A Purple Cow, though…now
that would be something. Purple Cow describes something phenomenal,
something counterintuitive and exciting and flat out unbelievable.
Every day, consumers come face to face with a lot of boring stuff-a lot
of brown cows-but you can bet they won't forget a Purple Cow. And it's
not a marketing function that you can slap on to your product or
service. Purple Cow is inherent. It's built right in, or it's not
there. Period.
In Purple Cow, Seth Godin urges you to
put a Purple Cow into everything you build, and everything you do, to
create something truly noticeable. It's a manifesto for marketers who
want to help create products that are worth marketing in the first
place.
In this category on this blog we will go into purple cows in Israel as well as tell over stories and give advice on how businesses in Israel stand out. And you should know, being a purple cow is not just if you are a business owner, but also if you are looking for a job! How do you stand-out? If a job position opens up and the company gets 300 CV's, why should they hire you? Is your CV the same as everyone elses? In your job interview do you make yourself memorable?
