Who Cares? That’s the first question you should ask before you launch an idea

Time and time again it pains me to see people launch businesses, websites, events and the like and as soon as I see the announcement I shake my head and say this is not going to work. How do I know that they are going to fail and why are they going to fail? Because they forgot to answer the one question that needs to be answered.

Who cares? Just because you think it is a good idea and you think it is a service you would like does not mean that everyone or even anyone else would share your passion or even pay for it.

People today are loaded down with so much going on in their personal and professional lives that time has become the greatest commodity.

Why should they spend time getting to know your product, site or to attend your event? What makes it worth spending time with you instead of with their children?

Before launching you MUST speak with your target market. Ask them if they like your idea, product or service. Ask them if they would pay for it and if so for how much. Don’t be afraid that someone is going to “steal” your idea. They won’t. It is not so easy to just hear about an idea and then do it yourself since passion is what will make you a success and it’s hard to become passionate about someone elses idea.

So before you go out and so whatever it is your going to do, go out and ask others if they care. A lot of times you may get some great feedback on how to make your product more valuable. You can findout that people would not care about your product unless… Unless what? Well you won’t know unless you ask!

Has any of my readers succeeded because they did some research before launching or failed because they did not ask? Please place them in the comments below.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.