Calling Haaretz.com out: Stop with the auto-refresh!
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When will Haaretz stop with the Auto-Refresh?
Haaretz seems is the only site that I know of that still auto refreshes it self. This was a trick done about 10 tears ago as a way to increase CPM which is a metric that is used to charge advertisers. You see a lot of advertisers pay lets say $10 for every 1000 impressions there advertisement gets. So the more refreshes there are the more you can charge your advertisers for page views.
Now I am not going to talk about the legitamcy of such an action or whether Haaretz notifies their advertisers about this or if it is even more effective for advertisers. The reason I’m writing about it is because as a reader it is simply annoying! Many times I will be knee deep in an article just to have it refresh and then have to scroll down and find my place again. So Haaretz, do me a favor and stop the ploys from the 90′s. We are in 2009!
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2 Comments
June 24th, 2009 at 1:24 pm
I think that by putting advertisers in front of readers Haaretz is getting their priorities mixed up.
Haaretz should focus on the user experience and making that as top notch as possible and then, when a reader is happy, he or she will come back for more and the ad revenue will follow.
At least there is an alternative in the jpost.com!
June 30th, 2009 at 10:39 pm
Ha’aretz also writes their own version of reality:http://www.haaretz.com/hasen/spages/1090553.html
So much false information…