Ben Gurion Airport Arrivals hall is missing out on a tremendous opportunity

Today, my cousin Yishai and his family made aliyah and I and a whole bunch of family went Ben Gurion Airport to welcome them home.

Don’t ask, but to make a long story short we waited almost two hours before they came out and there was absolutely nothing to do. Sure there is a very nice cafe and my Mom did buy me an ice coffee (thanks Mom!), but I wasn’t all that hungry. Now because I knew I would be waiting I brought with me a book so that was ok, but other then a few small stores (50% of them cell phone shops) there is nothing to do there. 

But before we get to “things to do” they are missing out on a huge advertising opportunity. Thousands of people a day are waiting for people to come out through the doors and they are constantly looking at the huge boards with the times of arrival. But there is space on both sides for a super large screen that can be used for entertainment and advertising opportunities. They could show videos of user generated Israeli talent or even just videos of places to visit in Israel. Even national news would be good, but there is nothing. Granted there could not be any sound, but videos even without sound could be highly entertaining. Just ask Charlie Chan.

Now it also would make sense to have some sort of internet access or even computers there as well as a mini arcade or entertainment center. Something that you can do while your waiting for your loved ones to come out. Even some stores with rotating products would be welcomed and not the same old flowers books and balloons. Just my 2 agurot.

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