Entreperneurs In Israel

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May
26

Aroma gets it right! Kudos to them for always being customer centric

By Nachum Kligman

aroma coffee 300x225 Aroma gets it right! Kudos to them for always being customer centricI have become a big fan of Aroma ever since moving to Israel. The place is always clean, the food delicious, the portions large and the coffee the best in Israel (My wife can’t get enough of their Ice Coffee).

But what really makes them stick out is there customer service. They always look to do the right thing and even go beyond what they need to in order to make their clients happy. I don’t know if this is the way in all their branches, but it is the way in the Bet Shemesh branch. Yester I was waiting online for my order and I noticed a women next to me who was also waiting. Her two cups of coffee where ready and she was just waiting for her sandwhich. It took about 10 minutes, longer then usual, but when her sandwich came out the guy working behind the bar took the two cups of coffee (as seen in the picture above) and insisted on making her two new fresh cups of coffee.

I was stunned as the women was ready to walk out with her order, was probably happy with her order, did not ask for a new order etc. But that was not it! The guy could have microwaved the coffee to heat it up and being only 10 minutes old could have given it back as good as new, yet he was not satisfied with as good as new, he made sure she got new! And it was not like he had all the time in the world as their were other customers also waiting for their orders. Watching this made me waiting for my order worth it.

This is a prime example of what makes a company successful in Israel. If every business followed the way Aroma treats their customers there would be much more satisfied customers and less unemployment or businesses closing.

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Categories : Customer Service, Kudos

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