Feb
12
.99 Agurot ~ Stop insulting our intelligence! Is a Pizza for 49.99 NIS cheaper then a pizza for 50 NIS?
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Have you ever seen an add for something in Israel that has a .99 at the end of it? Like a pie of Pizza for "only" 49.99 NIS? Doesn't it irk you? It's not so bad when it is done in the states because at least they still deal with pennies, but come on! In Israel it's been 20 years since we used 1 Agurot pieces. When a retailer prices an item at 49.99 NIS they do it for two reasons. The first is because psychologically in our minds it makes the item seem cheaper and the second is so that they can say they are cheaper then a competitor. To me they are both insulting my intelligence.
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1 Comments
April 28th, 2009 at 9:18 am
Ok, last comment – promise. I am glad to know I am not alone on this! not only the .99s but there’s also the .95 agurot which is almost possible – i still have a 5 agura lurking at home – but i think they’re not in print anymore. Thank you for speaking the truth.