Archive for April, 2010
Does it Matter Now?
Posted by: | CommentsThis is a guest post by a friend of mine Avi Zuber, Co-Founder of DeskElf. Welcome him aboard in the comments!
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A business is another way of saying “idea in motion”. You think of a great idea that will help the world, make you rich, or both. You figure out the best way to bring that idea to fruition and put in the effort to make it happen. And then you pray.
Along with the idea comes a goal. The only problem with ideas, if you’re on an entrepreneurial mind set, is they’re very hard to keep anchored. They fly in the sky like a kite, growing as they go. It’s a difficult task to figure out what to truly focus on and what is simply fluffy clouds.
My business partner and I have this question all the time (I’ll admit, he is much better at answering it correctly), “Is it really important? If so, is it important now?”. Do you need to spend time perfecting your website, or is it good enough to get your point across? Do you need new business cards or can you stick with the old ones (assuming the information is still accurate) for now? Is your logo really outdated or did you just get bored with it?
These questions are all relevant if you have better things to do. We all have a limited amount of time in our 25 hour work days. Decide if it’s a pressing matter before deciding to do it. If it’s truly important, you won’t forget to do it.
Please use the comments section to discuss your thoughts.
Must view video of The case of Rabbi Shalom Rubashkin
Posted by: | CommentsIf the case wasn’t so serious I would write more about how amazing the video production is and the marketing strategy behind the campaign, but at this time my thoughts and prayers are with Rabbi Shalom Rubashkin and his family.
Visit: JusticeForShalom.org
The only business shortcut that never comes back to bite you
Posted by: | CommentsMy friend and colleague Dov Gordon is sharing his $149 training video on “How to Win Your Hearts’ – by Reading Their Minds” for only a week or two. Below I explain why. If you’re in a rush, just go get it now: http://dovgordon.net/am/read-minds-free.php
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If you’re past the honeymoon stage in your business, you know that taking shortcuts have a nasty way of blowing up in your face. Eventually.
BUT there are always a few people who seem to effortlessly zero in on the key points in any meeting, negotiation, management crises or opportunity. They get more done, faster – both alone and through others.
Warren Buffett is an extreme example. In 1991, his multi-billion dollar investment in Salomon Brothers was at the edge of disaster. The government was *this close* to effectively shutting them down.
Buffett had to choose a new CEO, making what he considered the most important hire of his life. And he did. In 15 minutes. He met the guy for 15 minutes and decided to hire him. And it was a fantastic choice.
Astounding, no?
Was it luck? No. Nor was it a kind of reckless shortcut in which he “hoped” it would work out.
Buffett has systematically trained his mind to see subtle things in every day situations that almost everyone else misses. He can “see the unseen.”
Not in a mystical way. In a practical way.
The good news is that you and I can learn these skills. Maybe not to the level of Warren Buffett, but certainly to the level that you know in your heart you were meant to achieve.
My friend and colleague Dov Gordon has put together a free online video course for entrepreneurs and small business owners that teaches you just that. It’s only available for another week or so and I recommend you go get it now.
The course is called “The Simple Secrets of Gordian-Knot Management.”
You get it in four parts:
Chapter 1: ”How to Strike at the Root, While Everyone Hacks at the Leaves.” This is short, just 14 minutes. But it will change the way you think. (Available now. No registration required. http://dovgordon.net/am/read-minds-free.php.)
Chapter 2: “How to Win Your Customers’ Hearts – by Reading Their Minds.” (Available now at the same link. Free registration required because he usually sells this for $149. Naturally, Dov protects it behind digital walls. But this week you can walk in without paying.)
Chapter 3: ”Time Alchemy.” A big picture perspective you’ve never seen before. (Available in a few days.)
Chapter 4: ”The Critical 10% of Management Skills that Make You Look Brilliant 90% of the Time.” (Coming soon.)
I don’t often promote other people’s material. However, I’ve seen Dov’s work. I’ve known him for a long time and have always been impressed with his clear thinking and unique ability to teach it to others.
And it won’t cost you anything.
WHY is Dov giving this all away for free this week and next? Because he wants to introduce himself. He knows that some will want to continue with him in a paid program.
So do this:
1. Go register for the $149 training while it’s still free:
2. Watch your email so you know when chapters 3 and 4 will be released.
