Archive for January, 2010
I am very excited to announce that my company, Qoof, is a Red Herring Global 100 winner. When starting a company you often dream about being recognized amongst the other big companies if the world. This award is the most prestigious one we have won to date since we were up against thousands of other private Hi-Tech companies around the world who have won awards in their location over the past three years. The Red Herring Global 100 is a huge achievement for our company and I again want to commend the awesome job our team has been and continues to do. We won’t stop till the top 
Mazel Tov to the other three Israeli companies that also won!
Below if the official Press Release:
Qoof, The Video Commerce Company, Wins Prestigious Red Herring Global 100 Award
January 19, 2010, Laguna Niguel, California – Red Herring on Friday announced its Global 100 award in recognition of the leading private companies from North America, Europe, and Asia, celebrating these startups’ innovations and technologies across their respective industries.
Red Herring’s Global 100 list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Google, Yahoo, Skype, Netscape, Salesforce.com, YouTube, and eBay would change the way we live and work.
“Choosing the best out of the previous three years was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “After rigorous contemplation and discussion, we narrowed down our list from 1,200 potential companies to 200 finalists. Trying to get it down to 100 companies was a task upon itself. The top 100 companies who were chosen should be extremely proud, the competition was difficult.”
Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their sector peers, allowing Red Herring to see past the “buzz” and make the list an invaluable instrument of discovery and advocacy for the greatest business opportunities from around the world.
“This is a huge honor for us and shows off the hard work and quality of the entire Qoof team”, says Richard Kligman, Qoof’s Founder. “While this reward recognizes the team and the powerful technology behind our platform, the real reward for us is the ROI we are bringing our clients.” 
“Video Commerce is an arrow that has just been shot in the air”, states Jonathan Stefansky, Qoof’s CEO. “2010 will be a break out year for Video Commerce and Qoof has been the leading video commerce platform since we coined the term back in 2006. We look forward to releasing new technologies in the coming months which will continue our fast paced growth.
About Red Herring
Red Herring is a global media company uniting the world’s best high-technology innovators, venture investors, and business decision-makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters, and major events for technology leaders around the globe. Red Herring provides an insider’s view of the global innovation ecosystem, featuring unparalleled insights on the emerging technologies driving the economy.
For more information contact Anam Alpenia at: aalpenia@redherring.com
About Qoof Ltd.
Qoof is revolutionizing the way companies use video, transforming a branding tool into a fully interactive commerce experience. They are taking the world of rich media advertising, to the next level. Qoof’s unique platform and technology merges video and commerce with analytical reporting and multivariate testing to optimize performance driving higher click throughs and conversions. Given the dominant role that video will play in the future of web advertising, Qoof is well positioned to head that transformation with its industry leading solution.
For more information visit us at http://qoof.com or follow us at http://twitter.com/qoof
Thinking outside of the Box
Posted by: | CommentsIt drives me crazy when I see businesses in Israel conduct business like everyone else. Meaning just doing what everyone else is doing. There is a severe lack of creativity and of “metooisms”. What’s meetooisms? Metooisms is creating a business like someone else because they are already doing it. I was thinking about this rescently when I heard that yet another candy store is opening up in Bet Shemesh.
Now I wish the owners success, but do we really need a new candy store? There is already two of them in Ramat Bet Shemesh and a big one in the industrial area. So does that mean they can’t succeed? Of course not, they can succeed if they decide to think out of the box! Make themselves stand out. Be different!
One idea I had is to be in touch with all the schools in the neighborhood and offer big lollipops with a ribbon around it for teachers to give out to kids who learn the best each week or for when finishing a book of the Torah or many other reasons. Or even smaller treats to hand out. Just make sure that each ribbon has the name of your store and these 2 words “10% Off”.
Now you will stick out! Now you are creating incentives for kids to do well and the schools/teachers are happy with the free gift to give out and you get parents that now have two good reasons to come into your store. The first is because they feel appreciation for the free gift and second because they now have a 10% off coupon to use.
So will the new store do this? Unfortunately I doubt it. It’s hard to break out of the box of Metooisims.
